2014年11月7日周五下午，上海美國商會(huì)將舉辦傳播沙龍，邀請(qǐng)公關(guān)和營銷業(yè)界人士參加。美通社多媒體產(chǎn)品高級(jí)經(jīng)理李天翼先生，將針對(duì)目前泛媒體環(huán)境下企業(yè)面臨的挑戰(zhàn)和趨勢，為大家分享企業(yè)內(nèi)容傳播的七大策略，以及傳播效果的評(píng)估方法。
本次活動(dòng)無需付費(fèi)，席位有限，報(bào)名請(qǐng)聯(lián)系Claire Zhang 021-8017 9527，
或發(fā)郵件至claire.zhang@prnasia.com進(jìn)行報(bào)名。
嘉賓介紹：
李天翼（Brent Li）先生是美通社多媒體產(chǎn)品的高級(jí)經(jīng)理。李天翼擁有超過十年的在傳統(tǒng)媒體、網(wǎng)絡(luò)媒體、社交媒體等幾大領(lǐng)域的內(nèi)容制作和傳播經(jīng)驗(yàn)。對(duì)于跨文化傳播，李天翼也有較廣涉獵，他還曾擔(dān)任包括《盜夢空間》在內(nèi)的多部好萊塢電影的官方中文翻譯。
時(shí)間：11月7日周五 14：30-16：00
地點(diǎn)：上海
【7S Content Marketing Strategies and ROI Assessment in a Pan-Media Environment】Chinese Session
In the age of new digital marketing communications, content marketers face more challenges than ever. New media such as mobile is at its peak, while traditional media is going through accelerated change. As search engines expand their dominance, owned media has encountered stagnant development.
This session will help you catch up with the newest trends in Pan-media environment and polish your marketing skills, including three main topics:
• Trends: Communication trends in a Pan-media environment
• Strategies: 7S Strategies to enhance your content marketing plan
• ROI: Result assessment model to target ROI
Registration
This is a free-entry event with limited seats. To register for this event, please contact Claire Zhang at 021-8017 9527 or email to: claire.zhang@prnasia.com
Who should attend?
Corporate Communication and Public Relations practitioners or anyone who is interested in content marketing and communications.
About the Speaker:
Brent Li is the Multimedia Product Senior Manager at PR Newswire Asia, which is the premier global provider of multimedia platforms that enable marketers and corporate communicators to engage audiences. Brent has over 10 years’ experience in traditional, online and social media content production and distribution. Previous to PR Newswire, Brent lived abroad in various countries and was a professional Chinese translator of many Hollywood feature films, including “Inception”.
Time: November 07, Friday, 14:30-16:00
Location: Shanghai
